BEHIND THE BRAND
THIS IS MY STORY
A LITTLE MAGIC, SOME SERENDIPITY WITH A DASH OF FEMALE EMPOWERMENT

UMBELINA | CREATOR AND FOUNDER OF WILD AND WOMAN
I wanted to share the story behind Wild and Woman, because it’s a journey that deeply influences these fragrances and my unique brand.
It all started unexpectedly one evening in Laguna Beach. I was bartending, mixing margaritas, when a local women’s boutique owner caught a whiff of my Amber perfume.
“What’s that scent?” she asked.
When I told her it was my own creation, she insisted on carrying it in her shop. The next day, I packaged it up — and it sold out in just two days.
That spark ignited something bigger. Calls began pouring in from Steamboat Springs, Montauk, and Dallas — boutiques eager to stock this scent their customers had discovered on holiday in Laguna.
I’ve always been driven by a love for crafting beautiful, ethical fragrances, and now the roll-on perfume oils bring that vision to life.
The perfumes are more than just scents; they’re a reflection of passion, serendipity, and a commitment to empowering individuality. I'm dedicated to using sustainably sourced, cruelty-free ingredients to create fragrances you can truly feel good wearing.
Thank you for being part of this one-woman show. Your continued support is what helps me grow this female-owned brand into something so much more.
Much love XX